Legal Information

Privacy Policy

Last updated: 23 October 2026

1. General information

SpringButiken is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, share and protect your personal data when you use our e-commerce platform.

SpringButiken is the data controller for the processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable law, including the EU General Data Protection Regulation (GDPR).

2. What personal data do we collect?

We collect the following types of personal data:

  • Account information: Name, email address, phone number
  • Shipping information: Shipping address, billing address
  • Payment information: Payment method (handled securely via Stripe)
  • Purchase history: Information about your orders and products
  • Communication: Messages and correspondence with us
  • Technical Information: IP address, browser type, device type
  • Cookies: Information collected via cookies (see our cookie policy)

3. How do we use your personal data?

We use your personal data for the following purposes:

  • Manage and process your orders
  • Communicate with you about your purchases and deliveries
  • Provide customer service and support
  • Send gift vouchers and confirmations
  • Manage returns and refunds
  • Improve our website and services
  • Send marketing messages (with your consent)
  • Prevent fraud and ensure security
  • Comply with legal obligations

4. Legal basis for processing

We process your personal data based on the following legal grounds:

  • Fulfilment of contract: To fulfil our contract with you when you make a purchase
  • Consent: For marketing and voluntary services
  • Legitimate interest: To improve our services and prevent fraud
  • Legal obligation: To comply with accounting laws and other legal requirements

5. Sharing of personal data

We share your personal data with the following categories of recipient:

  • Payment providers: Stripe, which in turn processes payments by card, Apple Pay, Google Pay, Klarna, PayPal and Amazon Pay.
  • Delivery providers: PostNord and other carriers, so that your order can be delivered.
  • Accounting system: Fortnox, for financial administration and bookkeeping.
  • Email provider: Resend, for order confirmations, delivery notices and any mailings you have consented to.
  • Hosting and storage: Supabase and Lovable, which host the website and the database.
  • Analytics and marketing tools: Google Analytics and Google Tag Manager, Meta Pixel (Facebook and Instagram) and Cloudflare Zaraz, which loads them. The analytics and marketing tools run only if you have given consent in our cookie banner.

We never sell your personal data to third parties.


Transfers outside the EU/EEA: Some of the providers above, including Stripe, Google, Meta, Cloudflare and Resend, are established in or may process data in the United States. Such transfers rely on the European Commission adequacy decision (EU–US Data Privacy Framework) or on the EU standard contractual clauses.

6. Your rights under the GDPR

You have the following rights regarding your personal data:

  • Right of access: You can request a copy of your personal data
  • Right to rectification: You can request that inaccurate data be corrected
  • Right to erasure: You can request that your data be erased
  • Right to restriction:You can request restricted processing
  • Right to data portability: You can receive your data in a structured format
  • Right to object: You can object to certain processing
  • Right to withdraw consent: When processing is based on consent

To exercise your rights, please contact us at vovve@springbutiken.com

7. Security and storage

We take appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss or destruction. This includes encryption, secure servers and regular security updates.

Your personal data is retained for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting or reporting requirements.

8. Cookies

We use cookies to improve your experience on our website. Please read our full cookie policy for more information on what cookies we use and how you can manage them.

9. Amendments to this policy

We may update this privacy policy from time to time. Significant changes will be announced on our website. The latest version of the policy is always available on this page.

10. Contact information

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

  • E-mail: vovve@springbutiken.com
  • Website: springbutiken.com

You also have the right to lodge a complaint with the Privacy Protection Authority (IMY) if you believe that the processing of your personal data does not comply with applicable law.

Have questions?

If you have questions about this document or need additional information, don't hesitate to contact us.

Contact us
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